Tuesday, April 7, 2009

How To Create An Acupuncture Website That Will Flood You With New Patients

Is image everything?? No.

We all know there is more to a successful acupuncture practice than its appearance. But is it a crucial piece of the puzzle? You bet.

Take a look at the following 3 health-related websites (their images, not content) and tell me which one you would prefer to do business with:

http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
http://www.acunut.com

Now, I’m not going to say anything negative about these sites, but look at site #1. Nice, clean images that convey a sense of:

  • Professionalism
  • Trust
  • Warmth
  • Tranquility

The look and feel of this site leaves an emotional resonance with the viewer. It is soothing and reassuring. It does not look like the site was hacked together by an amateur. High quality is reflected throughout.

That is what you want.

If your site (and all of your promotional materials for that matter) is anything less than this, keep refining your image until the highest quality is reflected.

I also recommend putting a picture of yourself right on the home page of your site. Not just any old picture.. This has to be you looking superhuman: Confident, warm, caring, intelligent, compassionate.. All of the ideals that people look for in a healthcare practitioner.

Check out this site for an example of a great headshot:

http://www.graysonacupuncture.com

Now, I don’t know this acupuncturist, but she looks like someone I would trust. I look at that picture and think, ‘Wow, I bet she is successful; I bet she could help me!’

Does your headshot convey the same feel to your prospective patients?

Don’t underestimate the importance of these little details. Image isn’t everything; but it IS what creates that all powerful first impression that makes someone want to put their health in your hands.

The general website success formula is:

Benefit-oriented content + High quality look and feel = Very effective website that should bring you a flood of new patients!

Now, use the same approach for all of your marketing materials. Make them all top notch. Think about it: If someone is paying $60-200 for your service and your promotional materials look cheap, this tends to not sit well with your target market. Make your office look beautiful as well. Everything that reflects on your practice, make it look good.

This simple bit of advice can go a long way towards building your dream practice.


Kevin Doherty, L.Ac., MS


Sunday, April 5, 2009

Acupuncture As A Viable Weight Loss Option

Dieting only to have the weight come back, bringing along a few more pounds to keep it company, can be quite stressful. For many people dieting has become too stressful. This may be why there are so many people who are using acupuncture to handle their long term weight issues. Acupuncture involving standard practices, including hair thin needles being inserted into the body in selected areas, is used to help enhance proper functioning of the body.

A release of endorphins by the body is stimulated by acupuncture. These endorphins are used by the body to relieve pain and for appetite control, thereby giving the patient increased willpower. For those who are obese, the cause of obesity may have to be evaluated through a questionnaire administrated by the acupuncturist. Both behavioral patterns and psychological reasons can be the cause of weight problems.

Whatever the reasons behind the weight problem, this treatment consists of the insertion of needles into specific areas of the body to improve body function and trigger weight loss. Attempting to trigger weight loss is done through the stimulation of the pituitary gland.

This can be an ideal way to lose weight for those people who have struggled with other weight loss methods. While pills can have side effects and dieting without chemical control requires willpower, acupuncture can stimulate the body to create its own stimulants and the will power needed to succeed.

Reduction in cravings for certain foods is another way that acupuncture can assist in weight loss. Having a smaller appetite along with the loss of certain cravings can go a long way in weight control. Another way overweight patients can be helped by this method is by manipulating and lowering the insulin and lipid levels within the blood with the correct placement of needles.

Those this method for weight loss have the pleasure of not dealing with some of the side effects that come with many of the other weight loss methods that are popular (such as weight loss medications). Acupuncture is non-addictive and is a completely natural way of losing weight. Regular treatments can maximize the results and obtain permanent weight loss.

Diet and exercise are still an important part of the new lifestyle that is to be adopted by those who choose to lose weight through acupuncture. These are used to maximize the efforts and to keep the body in a healthy state. Eating a balanced diet and limiting the number of between meal snacks that are ingested along with drinking plenty water helps the body to keep weight under control.

People who have struggled with weight loss and haven’t been able to lose the weight they hoped by using diet and exercise methods are often pleased with the boost that they get by using acupuncture for weight loss help. This is one method that can be used without worrying about side effects.

Is acupuncture for you? Can it help you overcome your dieting issues? If you've been finding that exercise and better eating isnt helping, acupuncture may be a solution for you.

Christopher Smith

Friday, April 3, 2009

A Key To Faster Weight Loss: Acupuncture

In the issue of acupuncture as a key to weight loss, it is still believed that it is not a direct way of losing. Although it can help people lose weight faster, being an adjunctive therapy, the way acupressure can help in weight loss is by lessening stress, which is a root cause for overeating.

Acupuncture is derived from two Latin words “acus” meaning “needle” and “pungere” meaning “prick”. This practice is done by manipulating and inserting very fine filiform needles in specific point areas in the body. With this technique, it alleviates pain as well as other therapeutic purposes.

The acupuncture theory states that the points which the needles have to be inserted are found along the meridians of the body, which is called the qi. Qi is a type of vital energy that is said to be flowing. As for these statements, there is really no accepted anatomical and physiologic basis for such concepts in acupuncture due to the fact that most Acupuncturists view them in their functional term, more than its structural term. It is famously known that acupuncture is safe to use, especially if it is done by a highly experienced and trained practitioner.

The history of acupuncture dates back to ancient China, where it originated. It is a type of Traditional Chinese Medicine (TCM), which has been developed 5,000 years ago. There are different varieties of acupuncture such as Classical Chinese, Tibetan, and Japanese as well as Korean acupuncture, which are up to now still being used and taught all over the world.

In the issue of acupuncture as a key to weight loss, it is still believed that it is not a direct way of losing, although it can help people lose weight faster. True enough, weight loss is still achieved when commitment to lifestyle change is done by having the proper diet and exercise.

Being an adjunctive therapy, the way acupressure can help in weight loss is by lessening stress which is a root cause for overeating. Acupuncture does this with the use of a needle. With this needle, insert it to a specific point in the body as well as the ear. Through this method, the endorphins are released.

Endorphins are neurotransmitters that have a relaxing and calming effect on our body. This means that Acupuncture can alleviate stress. Moreover, endorphins also affect the hormonal and digestive system. This will result to a rebalancing of our organ systems which has been working too fast or too slow in terms of the metabolism.

To proceed with your acupuncture treatment, you should first seek consultation from your acupuncture practitioner to discuss your habits and eating patterns. This way, he or she will be able to know which point is correct to use. Moreover, your practitioner should asses you thoroughly in order to rule out if the problem is just your lifestyle patterns or a disease entity in itself.

Usually, in acupuncture there is a need to assess your pulse. This is in order to determine the general condition of your body’s energy, specifically your stomach’s energy. This is by checking your pulse. Then, they will also check your tongue for cracks. After this, your stomach area will be checked for puffiness, peeling, and white or yellow coating on the stomach, which may indicate either a cold or annoying heat. This could give clues as to the reason the person has gained weight.

With the gathered information, the acupuncturist can make a treatment plan. In devising the plan, he would indicate which points would be used to aid the condition of the client. Usually, the ear is used, along with two or more other main points depending on the client’s needs:

Stomach – used for people who tend to overeat and love to nibble

Mouth - for impulsive eaters with the habit of smoking and talking much
Hungry – for appetite control

Lung – for people who have food addiction such as those who love sweets
Endocrine – This is if the reason for weight gain is due to water retention

Sherman – to induce calmness for people who tend to be angry, stressed, and insecure
Adrenal and Ovary - if the reason for weight gain is because of Menopause as well as P.M.S.
Thyroid - for people who have slow metabolism

Spleen – for blood sugar imbalances as well as hormonal disturbances
Kidney - for hormonal as well as nervous system imbalances; water retention

In addition, some acupuncturists may also utilize electrical measures in order to increase the release of endorphins as well as the rate of metabolism. The needles inserted in the body would still be put into place for about 30 up to 45 minutes, depending on the needs of the patient.

Then, the needles should be taken out. As for the ear needle, it will be replaced with ear tacs secured by adhesive for continued stimulation in between treatments. The mechanism for this would be the fact that when the client has the urge to eat, he would just apply mild pressure on the ear point by rubbing it for 20 seconds. This pressure on the point will trigger the release of endorphin, which, in turn, will result to the relaxation of the client. This will help in reducing the urge to eat because the client will have the willpower to resist eating. Then after three days, the client should remove the tack and throw them out. However, if discomfort is felt, it can be removed much earlier than three days.

As for the number of treatments, it would really depend on the client’s commitment to his or her goal of losing weight. If symptoms of severe overeating are the case, treatment of five consecutive days is suitable. This can be lessened down to every other day on the succeeding week. Then, on the third week, a period of every three days is a considerable treatment. As for clients who are average weight and wants to loss weight, possibly between 5 up to 10 pounds, two times a week is fitting. Thus, after the booster treatment, the acupuncturist and client can decide whether to continue or stop the treatment. A meeting of four times every year after the said treatment is needed every change of season to stabilize the body systems.


David H. Urmann

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